Banner
ads are designed to get visitors to click-thru to your web
site. Click-thru rates vary depending on what type of product
or service you offer. Additionally, the design of your banner
ad also effects click-thrus.
National
Average
The
national average for banner ad click-thrus is about
0.2%. Meaning that for every 1,000 ad impressions
two (2) visitors will click-thru to your web
site.
Electric-Find
Average
Click-Thrus
for banner ads on industry portals such as
Electric-Find are much higher. The click-thru rate for
banner ads on Electric-Find is 1.2%. Meaning that for
every 1,000 ad impressions twelve (12) visitors will
click-thru to your web site.